Microbes live in environments that are often limiting for growth. They have evolved sophisticated mechanisms to sense changes in environmental parameters such as light and nutrients, after which they swim or crawl into optimal conditions. This phenomenon is known as "chemotaxis" or "phototaxis." Using time-lapse video microscopy we have monitored the movement of phototactic bacteria, i.e., bacteria that move towards light. These movies suggest that single cells are able to move directionally but at the same time, the group dynamics is equally important. In this talk we will describe different mathematical approaches to modeling the emerging group dynamics in phototaxis, including discrete, kinetic, and PDE-based methods.